(a) Promotion Efforts. Distributor shall actively promote the sales of Products within the Territory. Such promotion shall include, but not be limited to, advertising the Products in appropriate trade publications within the Territory, participating in appropriate trade shows, and directly soliciting orders from customers for the Products. In promoting the sale of the Products, Distributor shall use promotional literature provided by Supplier. Distributor may develop any other materials in connection with the promotion of the sale of Products (including, but not limited to, Product brochures), subject to Supplier’s review and written approval prior to any use of such materials. Distributor shall not knowingly detract from the good name of the Supplier or the reputation of the Products.