The simplicity facet of reduction refers to the aspect of ensuring that a system is designed in such a manner that only essential steps are required to complete a given task (Maeda, 2006). Systems that do not apply the reduction principle of simplicity often tend to have complicated, difficult or unnecessary steps to complete a task on the system (Choi and Lee, 2012, Lee et al., 2015). Consequently, users are likely to be more frustrated with such a system as they find it difficult to use. This will likely have a significant influence on their perception of the system’s ease of use, as well as the overall satisfaction they experience from using the system.