The trademarks then can support the SMEs promotion and marketing of their products, including while competing with imported textile traders in domestic markets. The strengthening of SMEs’ entrepreneurship through trademarks utilization for reputation building and development of branding infratrcture is a part of proposed action to prepare Indonesia’s batik SMEs cope with freetrade market in the next 2015. To assess such utilization, the study will look upon the current condition of registered trademarks owned by batik SMEs.