Potential product we have at the at the at the core of the product levels, there is a core that affects. This is really about what benefit.You will receive from using their product. It's not the actual product itself. So for example, if we're when we're talking about a car, what the core benefit of a car is not the car itself. It's not a Tesla itself, it's not a Mercedes itself, it's not a Toyota itself, but rather was the poor man.