Compatibility refers to the degree to which a service is perceived as consistent with users’ existing values, beliefs, habits, and present and previous experiences (Rogers, 1995). Compatibility plays a key role in examining how the users’ previous experience with similar technologies can affect PU and PEOU. Previous studies found that there is a positive relationship between compatibility and peo- ple’s adoption of new information technology (Agarwal & Prasad, 1999; Zhang, Guo, & Chen, 2008). However, Agarwal and Prasad (1999) found that compatibility is not significant in explaining PU, but it is significantly related to PEOU, while the study of Hardgrave et al. (2003) showed again that compatibility affects PU posi- tively. Similar findings are also reported by other scholars (Chang & Tung, 2008; Tung, Lee, Chen, & Hsu, 2009; Wu& Wang, 2005). Thus, we hypothesize that:
Compatibility refers to the degree to which a service is perceived as consistent with users’ existing values, beliefs, habits, and present and previous experiences (Rogers, 1995). Compatibility plays a key role in examining how the users’ previous experience with similar technologies can affect PU and PEOU. Previous studies found that there is a positive relationship between compatibility and peo- ple’s adoption of new information technology (Agarwal & Prasad, 1999; Zhang, Guo, & Chen, 2008). However, Agarwal and Prasad (1999) found that compatibility is not significant in explaining PU, but it is significantly related to PEOU, while the study of Hardgrave et al. (2003) showed again that compatibility affects PU posi- tively. Similar findings are also reported by other scholars (Chang & Tung, 2008; Tung, Lee, Chen, & Hsu, 2009; Wu& Wang, 2005). Thus, we hypothesize that:
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