‘‘One of the ones I would like to see is a kill switch for the lights, so it’s a case of house done. . .every thing’s off! You don’t run the risk of having lights left on accidentally.” (#14)‘‘Yeah we could. . . I think we should harness water at the lake, a corkscrew system to generate electricity.”(#18)Finally, regarding transparency and reporting (the last S dimension) there is evidence this is very poor, in many cases reflecting cultural reluctance: ‘‘I think we’re pretty poor as an organisation about sharing knowledge and learning.” (#6) ‘‘Interviewer: Do you ever hear anything about the X’s environmental initiatives or the energy KPI’s or anything like that?Interviewee: Not really. . ..no.” (#41) ‘‘Interviewer: During your visit today or in the past have you noticed anything the site is doing to cut its energy use or reduce its environmental impact? Interviewee: I haven’t noticed to be honest. . ..no.” (#49) There is some internal reporting of environmental initiatives, implying some development into the cultural grasp stage with meetings compliance: ‘‘We have a weekly Tuesday meeting and the energy efficiency scores. ..are given at those meetings” (#25) and an understanding that more should be done.A move to the caring stage and dialogue with other stakeholders appears to be welcomed by managers as ‘‘it would be a good idea to be seen to be energy efficient. . .how we are careful with resources and certainly to offer advice to the public.” (#14) but also something that visitors are expecting to see as ‘‘they could publicise what they’re doing...And maybe talk a bit more about the importance of the environment and. . .well, energy saving.” (#36)