The exploratory factor analyses for psychological involvement (four items), behavioral involvement (four items), familiarity (four items), and behavioral intentions (four items) extracted one-factor solutions with eigenvalues greater than 1.00 that explained 66.21 percent, 80.06 percent, 84.03 percent, and 62.79 percent of the variance, respectively. In addition, the reliability alpha values were greater than the .70 criterion—.89, .88, .90, and .87, respectively. The results are shown in Table 2