Argument quality is associated with substantial strength to argue with a message. The relationship between message senders and message characteristics of eWOM factors in the context of positive or negative with the product attributes are explained in the studies of Hennig-Thurau, Gwinner, Walsh, and Gremler (2004) and Yap, Soetarto, and Sweeney (2013) for the social benefits, seeking the advice, price values, and self-enhancement