Another stream of work focuses on how perceptions of social
influence affect an individual’s likelihood to engage in knowledge
sharing, taking the perspective that the behaviors of others help
to create workplace norms and perceptions of acceptable behavior
(Kankanhalli, Tan, & Wei, 2005; Quigley et al., 2007). The perspective of this work stream is that individuals’ behaviors are influenced by others’ actions, because they want to conform to
behaviors that are perceived as appropriate, based on the actions
of others in their work environment