According to this theory, the attractiveness of gamification will depend on consumers’ existing game use,whether this use is habitual or occurs across different contexts,and consumers’addictive tendency to play the games (Hartmannet al., 2012). The theory also claims that technology accessibility positively affects the perception of the of the target audience (Stapels,and Webster, 2008). AT contend that technology is attractive if the product’s appearance is aesthetically appealing, easily accessible,and has a strong addictive tendency. But, the attractiveness ofgamification features will depend on consumers’ existing gameuse, whether this use is habitual or occurs across different contexts,and consumers’ addictive tendency to play games (Hartmann et al.,2012). The main issues from the AT are that the technology needsto be accessible, reinforcing, and addictive to users.