In Indonesia, the association or organization can apply for collective trademark registration to DGIPR on behalf of its members. For such registration, the association then needs to list all of its members who will be using the collective mark. The members of the association or organization itself are the SMEs who produce and / or engage in the products’ trading activities, so the association or organization is not an independent one, in the sense that those who actively take roles as the managers of association / organization’s are some of the SMEs themselves, who will also be using the collective mark 25. The collective trademark system has advantages in regards to the cost of trademark registration and marketing activities. If the SMEs file the application of trademark registration by itself, the cost will be higher and may discourage them to administer the registration. However, if it is in the form of collective mark they will bear all the cost of registration’s application altogether. As an individual SME, difficulties they have in promoting their brands and marketing of products to distributors or consumers can also be tackled together if they gather as a collective group with the same trademark 26.