新媒體研究的一個現象是，太多的研究過度依靠「新媒體使用」這單一變量來支

新媒體研究的一個現象是，太多的研究過度依靠「新媒體使用」這單一變量來支撐，這樣的研究設計是在重複大眾傳播媒體效果的弊端，即單一變量對因變量的解釋力非常弱小。要避免這種「弊端」，就要把新媒體的使用者放在他生活的社會大環境中來研究，關注非新媒體變項

結果 (英文) 1:

A study of the phenomenon of new media, too many studies rely on excessive "use of new media." This is to support a single variable, such research is designed drawbacks of media effects in repeated public that the explanatory power of a single variable on the dependent variable is very weak . To avoid this "malpractice", we should users of new media in his life to research in the social environment, focus on non-new media variables

結果 (英文) 2:

One of the phenomena of new media research is that too much research relies too much on the single variable "new media use", which is designed to repeat the disadvantages of mass media effect, that is, single variables are very weak in interpreting dependent variables. To avoid this "disadvantage", we must put the users of new media in the social environment in which he lives to study and pay attention to non-new media variables

結果 (英文) 3:

A phenomenon of new media research is that too many researches rely on the single variable of "new media use" excessively. Such research design is to repeat the disadvantages of mass media effect, that is, the explanatory power of single variable to dependent variable is very weak. To avoid this kind of "malpractice", we should put the users of new media into the social environment in which they live to study and pay attention to non new media variables