If others can see me using a product, I usually purchase the products that they expect me to buy
I often identify with people by purchasing the same products that they purchase
I rarely purchase the latest fashion until I am sure my friends approve of them
It is important that others like the products that I buy
If I want to be like someone, I often try to buy the same products that they buy
I achieve a sense of belonging by purchasing the same products that others purchase
To make sure I buy the right product or brand, I often observe what others are buying and using
When buying products, I generally purchase those products that I think others will approve of
I often consult other people to help me choose the best alternative available from a product class
If I have little experience with a product, I often ask my friends about the product
I frequently gather information from friends about a product before I buy it