Integrating micro-blog with traditional media can help consumers get correct information in time.
Jiuzhai valley official micro-blog is regarded as the main platform in tourism marketing. The traditional media also play an important role in the process. For example, jiuzhai valley administration integrated press conference, event marketing, offline activities and RP into micro-blog. It seems to be a newly media. Therefore, it is good to achieve the marketing goals, to make a better communication with consumers, and to give replies to fans.