How did Coco-Cola become so popular? One answer is that As a Candler was a very clever businessperson. He was one of the first people to use mass marketing.How did he do this?First,he made his product unique. When he bought the rights to Coco-Cola, it came in ordinary bottles. It looked like every other drink on the market.To make Coco-Cola look different, Candler modernized the bottles. He also made an eye-catching logo for his produce. When other companies tried to imitate Coco-Cola's name, Candler took them to court.