1. For public relations practitione

1. For public relations practitioners to be ethical, they must
a. do the right thing.
b. stonewall if it’s in the best interest of a client.
c. tell the truth.
d. a & c

Answer: d Level: easy p. 109

2. In May 2000, the New York Times reported from a survey of 1,700 public relations executives that
a. about 25 percent admitted they “lied on the job.”
b. almost 40 percent said they had “exaggerated the truth.”
c. another 44 percent said they were unsure about the ethics of their actions.
d. all of the above

Answer: d Level: moderate p. 109

3. Which of the following is NOT an indication of the seriousness of ethical breaches in public relations?
a. PRSA revoked lobbyist Jack Abramoff’s membership.
b. PRSA in 2000 abandoned its 50-year-old Code of Professional Standards for the Practice of Public Relations for a significantly different Member Code of Ethics.
c. Ketchum was embroiled in a “pay for publicity” scandal.
d. Fleishman-Hillard overbilled the city of Los Angeles for its services.

Answer: a Level: easy p. 109 & 122

4. Basic values that the PRSA code of ethics addresses include
a. honesty.
b. loyalty.
c. fairness.
d. all of the above

Answer: d Level: easy pp. 110 &121–122


5. Given various ethical breaches in society, there is
a. some relaxation in what is expected from the field of public relations.
b. relaxation, at least, in what is expected in the way of results.
c. even more pressure on the practice and practitioners.
d. none of the above

Answer: c Level: moderate p. 111

6. Individuals’ ethical construct and approach are influenced by
a. their conscience.
b. norms of acceptability determined by an organization, profession, or society.
c. religious, cultural, and educational factors.
d. all of the above

Answer: d Level: easy p. 111

7. John Stuart Mill’s approach to ethics recommended
a. doing that which is between two extremes.
b. doing that which brings the greatest happiness for the greatest number.
c. doing that which could become accepted practice.
d. doing that which demonstrates loving your neighbor as yourself.


Answer: b Level: moderate p. 111

8. The “golden rule” prescribes
a. doing that which demonstrates loving your neighbor as yourself.
b. doing that which brings the greatest happiness for the greatest number.
c. doing that which does the least harm to the least number.
d. doing that which could become accepted practice.

Answer: a Level: moderate p. 111

9. The “golden mean” of moral virtue advocates
a. doing that which does the least harm to the greatest number.
b. doing that which brings the greatest happiness for the greatest number.
c. doing that which is found between two extremes.
d. doing that which you deem to be the societal standard.

Answer: c Level: moderate p. 111


10. Professional ethics
a. is often called “applied ethics.”
b. suggests that distinctly different professional conduct is appropriate.
c. monitors, assesses, and enforces behavior established in a formal code.
d. a & c

Answer: d Level: easy p. 111

結果 (中文) 1:

1.为公共关系从业人员是有道德，他们必须a.做正确的事。b.石墙如果是在客户端的最大利益。c.告诉真相。d.电子答案: d 级: 容易 p.1092.2000 年 5 月，纽约时报 》 报道 1,700 公共关系主管的一项调查，a.约 25%承认他们"撒谎对这份工作。b.几乎 40%的人说他们有"夸大的真相"。c.另有 44%说他们不确定他们的行动的伦理。d.以上所有的答案: d 级: 适度体育 109 3.下列哪一项不是严重性的显示在公共关系中的违反职业操守?a.PRSA 吊销说客杰克阿布拉莫夫的成员。b.PRSA 2000 年抛弃其 50 岁专业标准代码为公共关系实践伦理显著不同成员的代码。c.凯旋卷入"酬宣传"丑闻中。d.美国福莱 overbilled 洛杉矶市为其服务。答: 级别: 容易 p.109 & 1224.基本伦理地址 PRSA 代码中包含的值a.诚信为本。b.忠诚。c.公平。d.以上所有的答案: d 级: 容易页 110、 121-122 5.鉴于社会各种违反职业操守，有的是a.在什么一些放松预期从公共关系的字段。b.松弛，至少，在什么是好期待结果。c.甚至更大的压力，在实践和实践者。d.以上都不是答案: c 级: 适度体育 111 6.个人的伦理建构与方法均受影响a.自己的良心。b.准则的由组织、 职业或社会确定的可接受性。c.宗教、 文化和教育的因素。d.以上所有的答案: d 级: 容易体育 1117.约翰 · 斯图亚特 · 密尔的伦理推荐方法a.做那件事是两个极端之间。b.做那件事带来的最大幸福为最多。c.做那些可能成为接受的做法。d.这样做演示爱邻舍如同自己。答案: b 级: 适度体育 111 8."黄金规则"规定a.这样做演示爱邻舍如同自己。b.做那件事带来的最大幸福为最多。c.做那件事，最少最少危害数量。d.这样做，可以成为接受的做法。答: 级别: 中等体育 111 9."中庸"道德品质的主张a.做那件事最不危害为最多。b.做那件事带来的最大幸福为最多。c.做那件事发现两个极端之间。d.做那些你认为是社会的标准。答案: c 级: 适度体育 111 10.职业道德a.通常被称为"应用伦理学"。b.建议截然不同的专业操守是适当。c.监测、 评估，并强制实施建立在一个正式的代码的行为。d.电子答案: d 级: 容易体育 111

結果 (中文) 3:

1。公共关系从业人员是有道德的，他们必须
A.做正确的事。
B.石墙如果是在客户的最佳利益。
告诉真相。
D.&C

答案：D级：简单的109页

2。据纽约时报报道，时报报道，1700名公关人员约百分之25名承认他们“在工作中撒谎”。几乎百分之40的人说他们有“夸大事实”，另百分之44人说他们不确定他们的行为的道德。下列哪一项不是说明在公共关系中的道德行为的严重性？
A. PRSA撤销说客阿布拉莫夫的会员。
B.PRSA 2000放弃50岁的代码的专业标准，对公共关系的实践的一个显着不同的伦理成员代码。
C.凯彻姆卷入“付费宣传”的丑闻。
D. fleishman-hillard出价过高洛杉矶市为其服务。

回答：一级：简单的109页&122

4。这种伦理地址代码包括基本价值
PRSAA.诚实。
B.忠诚。
C.公平。
D.所有上述

答案：D级：简单的110页&121–122


5。由于社会中存在着各种道德败坏，在公共关系领域中，有一些放松。松驰的放松，至少，在预期的结果的方式，甚至更多的压力，在实践和从业人员：中度体育111，6。个人的道德建构和方法的影响是由一个组织、行业或社会的接受程度决定的，即宗教、文化和教育因素。密尔的伦理建议
这样做，这是两个极端之间。
B.这样做才能最大程度地为最大的快乐而去做，这样才能成为被接受的实践。这样做就是爱你的邻居如你自己。“黄金规则”规定
这样做，这表明爱邻如己。B这样做才能使最大的幸福感最大，而最小的伤害也会导致最小的伤害。这样做才能成为公认的做法。道德德性的“中庸”，提倡“Golden”，这样做对最大数量最少的伤害。这样做是为了最大的快乐，而在两极之间做的，你认为这是社会本位的，你的回答是：中等体育111。职业道德，通常被称为“应用伦理学”。B建议，明显不同的专业行为是适当的，和执行的行为在正式的代码建立。
D.&C

答案：D级：简单的111页