The Lippo powerYiping explains that

The Lippo power
Yiping explains that MatahariMall is mostly a marketplace, meaning external retailers use the site’s tools to sell, while MatahariMall does not own or store inventory.

That is consistent with the sector’s trend in Asia at large.

About 90 percent of the company’s business comes from the marketplace, according to Yiping. Most marketplace sellers ship products themselves, though MatahariMall offers support to sellers who want extra help in warehousing and fulfilment, like Amazon does in some Asian markets.

MatahariMall also operates its own warehouse on the fringe of Jakarta, where the 10 percent of retail goods it owns are stored and distributed.

The managed marketplace approach means MatahariMall is similar to its closest competitor, Lazada Indonesia. And also to Alibaba’s Taobao and Tmall marketplaces in China. MatahariMall’s strength, Yiping believes, sits in an extensive online-to-offline (O2O) strategy.

First off, MatahariMall benefits from the physical presences of its Lippo Group sister, the popular Matahari department store chain. These can be found in major cities across the archipelago, and MatahariMall partners with them for customers to pick up or return goods purchased online.

MatahariMall is also exploring e-lockers as customer pick-up points. It says it has installed e-lockers in 40 locations such as train stations, malls, and universities, and claims hundreds of orders pass through these e-lockers on a daily basis. It has also struck up a collaboration with Pos Indonesia, the national postal service, and will use its offices as customer pick up points.

The Lippo Group also owns Hypermart, a supermarket chain similar to Carrefour. MatahariMall already offers an assortment of packaged groceries on its website. It’s entirely possible the firm will explore fresh grocery delivery in the future, though Yiping said she couldn’t confirm this.

MatahariMall believes its existing distribution network and physical locations, in addition to those of its partners, are key asset that will lead to fast growth and give it an edge over competitors.

A strong online-to-online approach could prove to be particularly relevant in Indonesia. Customers here are still getting used to the concept of online shopping. Transacting with the online world via trusted partners could be an easy way to get started. There’s also a risk attached to having goods delivered directly to your home because street addresses in the vast archipelago can be unclear.

結果 (繁體中文) 1:

力寶電源一平解釋說，MatahariMall 是主要市場，意味著外部零售商使用網站的工具來銷售，而 MatahariMall 不擁有或商店庫存。這是與在亞洲大部門的趨勢一致。約 90%的公司的業務來自于市場的需求，根據一平。大多數市場賣方裝運產品本身，儘管 MatahariMall 向賣家想要額外的説明，在倉儲和履行，像亞馬遜那樣在一些亞洲市場提供支援。MatahariMall 還經營邊緣的雅加達，在那裡存儲和分發 10%的零售商品，它擁有自己的倉庫。託管的市場方式 MatahariMall 是類似于其最接近的競爭對手，Lazada 印尼。也對阿裡巴巴的淘寶網和淘寶商城市場在中國。MatahariMall 的實力，一平認為，坐在一個廣泛的連線和離線 (O2O) 策略。首先，MatahariMall 得益于其力寶集團的妹妹，受歡迎的寒意百貨公司連鎖店的物理存在。這些可以發現在大城市，橫跨群島和 MatahariMall 合作夥伴與他們為客戶接或返回線上購買的商品。MatahariMall 還在探索電子儲物櫃作為客戶拾取點。它說，它已在火車站、 商場、 等大學，40 個地點安裝電子儲物櫃和聲稱數百份訂單通過這些電子儲物櫃在日常的基礎上。它還襲擊了協作與 Pos 印尼，國家的郵政服務，和客戶撿點都將使用它的辦事處。力寶集團還擁有 Hypermart，類似于家樂福的連鎖超市。MatahariMall 已經提供了各種各樣的包裝食品在其網站上。雖然一平說: 她不能證實這是完全有可能該公司將在未來，探索新鮮雜貨店送貨。MatahariMall 認為，其現有的銷售網路和物理位置，除它的夥伴，是關鍵的資產，將會快速增長，使其優勢勝過競爭對手。強大的線上-線上方法可能會是特別相關的印尼。客戶在這裡仍然習慣于網上購物的概念。辦理與可信賴的合作夥伴通過線上世界可能是入門的捷徑。也是附加到有貨直接送到你的家因為龐大的群島中的街道位址可以是不清楚的風險。

結果 (繁體中文) 2:

力寶電源
一平解釋說，MatahariMall主要是一個市場，這意味著外部零售商使用網站的工具來賣，而MatahariMall並不擁有或商店庫存。這是在大的行業的走勢在亞洲是一致的。大約有90％的公司的業務來自市場，根據一平。大多數市場上的賣家船舶產品本身，雖然MatahariMall提供支持，誰想要在倉儲和履行額外的幫助銷售商，如Amazon的確在一些亞洲市場。MatahariMall 還經營自己的倉庫在雅加達，零售商品，其中10％的邊緣它旗下擁有的存儲和分發。該管理市場的方法意味著MatahariMall類似於其最接近的競爭對手，Lazada印尼。並且還以阿里巴巴旗下的淘寶和天貓交易市場在中國。MatahariMall的實力，一平認為，坐落在一個廣泛的在線對離線（O2O）的策略。首先，從力寶集團的姐妹，流行的Matahari百貨連鎖的物理派駐MatahariMall好處。這些都可以在整個群島主要城市，並與他們MatahariMall合作夥伴找到客戶拿起或返回在網上購買的商品。MatahariMall 也在探索電子儲物櫃為客戶拾取點。它說，它已在40個地點，如火車站，商場，大學安裝了電子儲物櫃，並索賠上百的訂單通過這些電子儲物櫃每天。它也擊中了波什印度尼西亞，全國郵政業務的合作，並利用其辦事處，顧客拿起百分點。力寶集團還擁有霸級，一個連鎖超市類似家樂福。MatahariMall已經提供在其網站上包裝食品雜貨的分類。這是完全有可能的公司將探索新的雜貨店送貨的未來，雖然依萍說，她無法證實這一點。MatahariMall 認為其現有的分銷網絡和物理位置，除了與它的合作夥伴，都將導致快速的重要資產成長，並給它超越競爭對手的優勢。一個強大的在線到在線的方式可以證明是在印尼特別重要。這裡的客戶仍然習慣網上購物的概念。通過值得信賴的合作夥伴與網絡世界進行交易可能是一個簡單的方法開始。還有附著於具有直接送到你的家，因為在廣闊的群島街道地址可能不清楚產品的風險。