AbstractThe purpose of this study i

Abstract

The purpose of this study is to gather arguments and counterarguments about the effective use of various types of social media that

an organization can use in crisis preparedness, response and recovery. This study focuses on various industries worldwide. British

Petroleum (BP) case study as well related industrial case studies is the main methodology of this study; and qualitative methods

was used as an approach for this study. Social media can be an effective tool in order to convey information and explain current

issues to the public. Various types of social media play different roles with one main purpose, which is to disseminate information

on an urgent basis and share it with a wide range of people. In a crisis, it is vital to plan a response and share information strategically

via social media in order to control the information and avoid a worsening crisis. This also aims to reduce any potential tarnishing

of the company’s image, something which can easily occur as a result of poor communication with the public. The key limitation

結果 (英文) 3:

摘要本研究的目的是收集的论点和反驳关于各类社交媒体的有效利用一个组织可以在危机准备、反应和恢复中使用。这项研究主要集中在世界各地的各个行业。英国的石油（英国石油）的案例研究，以及相关的工业案例研究是本研究的主要方法和定性方法作为本研究的方法。社交媒体可以是一种有效的工具，以传达信息和解释当前对公众的问题。不同类型的社会化媒体在传播信息的一个主要目的是发挥不同的作用一个迫切的基础上，并与广泛的人分享。在危机中，计划一个有战略意义的回应和分享信息是非常重要的通过社交媒体来控制信息，避免不断恶化的危机。本文也旨在减少任何潜在的变色该公司的形象，可以很容易地与公众沟通的结果，因为与公众的东西。主要的限制