While writing is a major part of the job, the ability to create visual content is just as important. Eight out of 10 small businesses use social media to drive growth. That means there’s a lot of competition for eyeballs.
To stand out in the crowd, you need to have the ability to create a powerful visual brand across all your social channels, and you need to have a posting strategy that includes a variety of creative and eclectic content, including images, videos, ebooks, promotions, and landing pages. The more diverse your content portfolio is, the better chance you have of being a successful social media manager.
One of my favorite tools for this kind of content is Canva, an easy-to-use design tool for creating photos for Facebook posts and ads to images for your social profiles, presentations, blog, business cards, posters, and invitations.