The manipulation of similarity was adapted from Chan and Sengupta’s (2013) study. The “similar other” SNS friend was depicted as a colleague who works in the same department and job role and is of the same gender and a similar age as the participant. The “dissimilar other” SNS friend was depicted as an acquaintance met during a trip who is around 50 years old,of the opposite gender, lives in a distant city, and works in a completely different profession compared to the participant (see Appendix for details of the stimuli for similarity).