Therefore it will do little good merely to get intellectual agreement; unless you change the habit-patterns of people, you have not really changed your people. Business administration, industrial organization, should build up certain habit-patterns, that is, certain mental attitudes. For instance, the farmer has a general disposition to “go it alone,” and this is being changed by the activities of the co-operatives, that is, note, by the famer’s own activities. So the workman has often a general disposition of antagonism to his employers which cannot be changed by argument or exhortation, but only through certain activities which will create a different disposition. One of my trade union friends told me that he remembered when he was a quite small boy hearing his father, who worked in a shoe-shop, railing daily against his boss. So he grew up believing that it was inherent in the nature of things that the workman should be against his employer. I know many working men who have a prejudice against getting college men into factories. You could all give me examples of attitudes among your employees which you would like to change. We want, for instance, to create an attitude of respect for expert opinion.