Simply choose a powerful, high-res

Simply choose a powerful, high-res photo, and stay focused on the visual message at hand. A bit of light branding is fine, but when that becomes the focal point of the message, viewers will typically be turned off.

Although consumer goods lend themselves to visual social media content, there are plenty of B2B companies that are finding success on Instagram as well. GE’s Instagram account, for example, regularly posts compelling imagery, driving thousands of interactions.

As such, products that are especially strong aesthetically are those that are most likely to resonate with the Instagram crowd. It’s a visual platform, after all, which is why fashion and lifestyle brands do so well here. We can’t all be GE, but there are some great examples of brands driving major engagement here too.

3. Use call-to-action buttons organically

Call-to-action buttons are extremely powerful when used correctly, at the right time, the right place, and with the right micro-copy. Depending on the action you are trying to drive, however, the wrong CTA can kill conversions.

Instagram was once shunned by many marketers because only URLs appearing in user bios were clickable, but in recent months, the platform has diversified its “direct response” advertising product line, so that users can now tap on buttons in ads, which, if you’re advertising a mobile app product, can load app store landing pages as modal boxes within the Instagram app experience.

When advertisers promote app installs via paid posts on both Facebook and Instagram, the latter has been found to drive significantly better clickthrough rates and lower cost per install (CPI) rates.

Now you have even more reasons to make sure your landing page is mobile-friendly and that its UI and creative match the ad creative.

CTAs currently supported by Instagram ads include Sign Up, Download, Watch Now, Contact Us, Apply Now, Shop Now, Book Now and Learn More. No, you can’t create custom CTA microcopy, but that could be a good thing, as the community of Instagram users has likely already grown accustomed to these limited options and what’s likely to happen when they tap on each.

If you’re promoting a lead capture landing page with your ad, it makes sense to use one of the more transaction-oriented CTA options, like Contact Us or Apply Now. If you’re promoting gated premium content assets, then Download or Learn More would probably be the best match.

4. Make sure your hashtags are optimized

Hashtags can blow up on platforms like Periscope, Twitter and Instagram in a matter of hours. On Instagram, according to data from Simply Measured, brands use an average of 2.5 hashtags per post, and posts with one or more hashtags in their captions see 12.6% more engagement.

A few things to keep in mind for hashtags in Instagram ads. Firstly, remember that hashtags are used differently here than elsewhere. With Instagram, people don’t follow topics with hashtags like they do on Twitter, instead including them in caption blurbs for clever color commentary.

On Twitter, moreover, it’s considered bad form to use more than two or three hashtags per post, whereas on Instagram, it’s common to see dozens in a given caption. Instagram allows up to 30 hashtags per post.

To find the best hashtags for the content of your Instagram posts, you can use a hashtag search engine like Hashtagify, which will aggregate the latest uses of the hashtag you search for, display popularity scores, list recommend additional hashtags that commonly appear alongside yours, and even export lists of selected rows of results.

Secondly, using informative hashtags is almost always more effective than abstract messages. This is why hashtags like #IceBucketChallenge spread like wildfire; it presents its message clearly with little to no explanation required.

A contingency plan is also a must have for hashtags. The internet has a mind of its own and can quickly turn something sour through scads of ironic and snarky comments (even the White House had to have a backup plan when the #ObamacareIsWorking hashtag spun out of control; it was quickly replaced with #ILikeObamacare).

Beyond that, ensure that your hashtag is easy to read and hard to misconstrue, keep it short, and always remember to monitor the conversation surrounding it.

結果 (繁體中文) 1:

只需選擇功能強大，高清晰度的照片，並專注于手頭的視覺資訊。有點光品牌很好，但當那成為焦點的消息，觀眾通常會被關閉。雖然消費品借自己給視覺社交媒體內容，有很多以及在 Instagram 發現成功的 B2B 公司。例如，GE 的 Instagram 帳戶，定期張貼吸引人的眼球，促使數以千計的相互作用。因此，審美是特別強的產品是那些最有可能 Instagram 人群的共鳴。它是一個視覺的平臺，畢竟，這就是為什麼如此時尚和生活方式的品牌做得很好。我們不可能都成為 GE，但是有一些大的品牌開主要參與到這裡太例子。3.有機使用調用動作按鈕調用動作按鈕是非常強大，如果運用得當，在正確的時間正確的地點，並與正確的微複製。然而，根據你正在開車的操作，錯誤的 CTA 可以殺死轉換。Instagram 一度是由許多行銷人員回避的因為只有在使用者 bios 中出現的 Url 是可點擊的但在最近幾個月，平臺具有多元化廣告產品線，其"直接反應"，使用者現在可以點擊廣告，如果你在做廣告的移動應用產品，可以載入應用程式商店為模態框內 Instagram 應用程式體驗登陸頁面中的按鈕。當廣告商促進通過 Facebook 和 Instagram，酬職位的 app 安裝發現的後者來驅動明顯更好的點擊率和低成本每安裝 (CPI) 率。現在你有更多的理由，以確保您的登錄頁面是移動友好和其 UI 和創意相匹配的廣告創意。Cta 當前支援的 Instagram 廣告包括註冊、 下載、 手錶現在，聯繫我們，現在申請、 店現在、 書現在和瞭解更多。不，您不能創建自訂的 CTA 顯微鏡，但這可能是一件好事，Instagram 使用者社區可能已經習慣于這些有限的選項，以及什麼是可能發生當他們點擊每個。如果你促進鉛捕捉登陸你的廣告頁面，它使用有意義更面向交易處理的 CTA 選項，像聯繫我們或立即應用之一。如果你推廣的把關溢價內容資產，然後下載或瞭解更多可能的最佳匹配。4.確保你的 hashtags 進行了優化Hashtags 可以在平臺上像潛望鏡、 推特和 Instagram 在短短幾小時內炸毀。Instagram，根據資料從簡單地量測，對品牌使用 2.5 標籤功能每次 post，平均和員額與一個或多個 hashtags 在他們的題注中看到 12.6%更多參與。幾個事要時刻牢記為 hashtags 在 Instagram 廣告。首先，請記住，使用 hashtags 以不同的方式在這裡比其他地方。與 Instagram，人們不跟隨 hashtags 像他們在 twitter 上，而將它們包括在聰明顏色評論的標題導語的主題。在 twitter 上，此外，它被視為壞表單使用多個職位，每兩個或三個 hashtags 而在 Instagram，它是經常可以看到幾十個給定的標題中。Instagram 允許每個員額達 30 hashtags。要找到最好的 hashtags 你 Instagram 的帖子的內容，你可以使用像 Hashtagify，將聚合的最新用途的標籤你搜索，顯示人氣得分標籤搜尋引擎，清單推薦額外的 hashtags 除了你，通常出現，甚至匯出清單的所選行的結果。其次，使用資訊 hashtags 是幾乎總是更有效比抽象的郵件。這就是為什麼像 #IceBucketChallenge hashtags 不脛而走;它提出了它的消息顯然很少或沒有所需的解釋。應急計畫也是一個必須為 hashtags。互聯網有自己的想法和可以很快變酸的東西通過鯵的諷刺和無禮的話，（甚至白宮不得不有一個備份計畫時 #ObamacareIsWorking 標籤失控; 它很快被 #ILikeObamacare 所取代）。除此之外，確保您的標籤是易讀和難曲解、 保持短，，永遠記得要監視它周圍的談話。