Until recently the image of an entrepreneur was of a thrifty workaholic toiling away in agarage. Then came the “founder”, as epitomised by the flowing-haired Adam Neumann ofWeWork, an office-subleasing firm dressed up as a tech giant. More emperor thanentrepreneur, he wanted not merely to start a business but “elevate the world’sconsciousness”. He sought limitless funds. He broke norms. And he generated losses as fastas he raised revenues.