The resultant questionnaire was pilot-tested by 50 Korean tourists who showed interest in film tourism. The pilot test was conducted to reduce the likelihood of making a Type I or Type II error, validate the research instruments, and refine the research questions (Jennings 2001). Based on the results of the pilot test, minor modifications to the wording of a few items were made. For example, the statement, “I believed that the special effects in the films were wonderful,” left some pilot testers unsure of what was meant by the special effects. Thus, the example of “flying in a Kung Fu movie” was included with the statement, to better clarify it. To ascertain accuracy of measurement, content validity was sought throughout the process outlined above. In addition, face validity was checked using a pool of 20 judges (previous Hong Kong film fans and film tourists to Hong Kong) to help guarantee comprehensiveness and understanding of the constructs.