針對上述之研究目的,本研究以蝦皮和PChome網路購物平台為例，首先收

針對上述之研究目的,本研究以蝦皮和PChome網路購物平台為例，首先收集相關文獻並加以彙整,除了深入了解「網路購物」發展概況,並探討消費者在選購網路購物平台之偏好,最後經由問卷調查做spss分析。茲將本研究架構、研究方法、研究步驟與研究對象、資料來源與問卷處理方式,分別敘述如下

結果 (英文) 1:

For the above purpose of the present study was to shrimp and PChome online shopping platform, for example, the first collection of relevant literature and is aggregated in addition to in-depth understanding of "online shopping" development situation and discuss the consumer shopping platform in the purchase of the Internet preferences, and finally do spss analysis via questionnaires. Hereby present study architecture, research methods, steps and study, data sources and questionnaire approach, are described as follows

結果 (英文) 2:

For the above research purposes, this study takes shrimp skin and PChome online shopping platform as an example, first collects relevant literature and consolidates it, in addition to in-depth understanding of the development of "online shopping", and explores the preferences of consumers in the purchase of online shopping platform, and finally through questionnaires to do spss analysis. This research structure, research methods, research steps and research objects, data sources and questionnaire stoms are described below.

結果 (英文) 3:

For the purpose of the above research, this study takes shrimp skin and PChome online shopping platform as examples. Firstly, the relevant literature is collected and collected. In addition to in-depth understanding of the development of online shopping, and to explore consumers' preferences for online shopping platform, finally, SPSS analysis is conducted through questionnaire survey. This paper describes the research framework, research methods, research steps and objects, data sources and questionnaire processing methods as follows