Even if your ultimate goal is to work in another area of your business, marketing is a great way to study all the dimensions of your business and how they come together. It is also a great way to practice looking at your business from the outside in and with more objectivity. You also get a sense of what customers will and will not allow your brand to do. Should Clorox create a soft drink? No. Should Volvo create a sports car? Maybe. Should Apple go into the music business? Yes. Your understanding can help prevent the development and introduction of new products that could harm the credibility of your main brand. Better yet, you can learn to spot unmet needs in your target market and suggest directions for new products.If you move to another company in that industry or to another industry, what you’ve learned about the principles, strategies, and psychology of marketing will transfer wherever you go.