In the context of tourism, the new paradigm of marketing and communication, in which the " tourism marketer " conducts its strategies by adapting services to the tourists' interests [2], has enabled an increase in the number of transactions made by tourists before, during and after the trip [3], [4]. This act, in which both of the parties, buyer and seller annul their differences, is generally carried out through credit cards based on the Internet. "
Article: An Antifraud System for Tourism SMEs in the Context of Electronic Operations with Credit Cards
Fidel Rebón · Iñigo Castander · Jon Argandoña · Jon Kepa Gerrikagoitia · Aurkene Alzua-Sorzabal
[Hide abstract]
ABSTRACT: The new paradigm of marketing and communication, in which the " tourism marketer " conducts its strategies by adapting services to the tourists' interests has enabled an increase in the number of transactions made by tourists, before, during and after the trip. This act, in which both parties, buyer and seller, annul their differences are generally carried out on the internet by means of credit cards. Knowledge Discovery in Databases techniques bring up an optimal solution for discovering fraud conducted in internet transactions before it is executed. This study proposes a novel system of antifraud model in order to improve the analyzed techniques and help in the decision-making process of fraud with credit cards in electronic transactions for the tourism SMEs.
In the context of tourism, the new paradigm of marketing and communication, in which the " tourism marketer " conducts its strategies by adapting services to the tourists' interests [2], has enabled an increase in the number of transactions made by tourists before, during and after the trip [3], [4]. This act, in which both of the parties, buyer and seller annul their differences, is generally carried out through credit cards based on the Internet. "Article: An Antifraud System for Tourism SMEs in the Context of Electronic Operations with Credit CardsFidel Rebón · Iñigo Castander · Jon Argandoña · Jon Kepa Gerrikagoitia · Aurkene Alzua-Sorzabal[Hide abstract]ABSTRACT: The new paradigm of marketing and communication, in which the " tourism marketer " conducts its strategies by adapting services to the tourists' interests has enabled an increase in the number of transactions made by tourists, before, during and after the trip. This act, in which both parties, buyer and seller, annul their differences are generally carried out on the internet by means of credit cards. Knowledge Discovery in Databases techniques bring up an optimal solution for discovering fraud conducted in internet transactions before it is executed. This study proposes a novel system of antifraud model in order to improve the analyzed techniques and help in the decision-making process of fraud with credit cards in electronic transactions for the tourism SMEs.
正在翻譯中..
