From a marketing point of view, the product life cycle can be divided into: introduction stage, rising period, growth stage and mature period. The purpose of marketing courses, the product life cycle is divided in accordance with the import, growth, maturity and decline, we emphasize here is the marketing operation, it is divided into import, rising, growth and maturity of four periods in each period to achieve and use the extended form are not the same.
The product life cycle is not equivalent to the brand's life cycle. For example, a particular brand of a color TV, color TV life cycle is its use of time, color TV is broken, can not be used, its life cycle is coming to an end, this brand is still there, the brand's life cycle is still in operation.