Influencer marketing is a comparatively new term in the marketing. And through various researches, it comes to know that the number of internet users is increasing day by day as compared to earlier time. Today, the age is of the internet age and almost everybody is using social networking sites. And this becomes the new tool for the marketer to influence the target audience through influential personalities. But to be successful in this, marketer should be kept in mind that people can't be influenced instantly rather influence is built over the time and it should not completely change from one day to the next.