蠟筆小新Mission:
Japanese young people don’t usually drink sake because they don’t have good experience with sake. Most of them have drink low quality ones.
For this reason, the Kuraya liquor store held a big sake-tasting event in Tokyo. Our mission was to get young people interested in sake, especially those who were not so familiar with it, and to get them to purchase tickets for this sake-tasting event.
Idea:
At first sight, all sake appears the same, however there are big differences in the taste depending on the brewery.
We redefined these differences as the “charm of sake”.
For the event, we designed “the sake crests” inspired by 13 different sake. Each one unique and set in a black frame, adding a modern twist to the historical Japanese family crest.
With this approach, we showed that although all sake is brewed in the traditional style, each one is different.
Various patterns were used on posters, flyers, tickets and signs, attracting people to the charm of sake.
Result:
The tickets and sake perepared for this event were all sold out.