Advertising appeals to a quality of deep and long consumers to the brand love with international first-class quality in the promotion of Kristal Water while context is more prominent on the brand personality of youth, health, and fashion context. Ashin Chen is the youth singers .His personal charm passed on to consumers is a sunshine, youthfulness and vitality. Such an product alternative to the mass have the same feelings for him for Kristal water which makes the advertising more dynamic.