The local SMEs from well-known areas of batik productions and trading centers should endure the impact of imported ‘batik.’ Only small group of consumers understand the difference between batik tulis, batik cap¸ and imported ‘batik,’ and such small numbers keep buying the real Indonesian batik’s products. For the rest of the consumers, they think that they have already bought and wore batik, while in fact the products they bought are actually those of imported ones. The attack of imported ‘batik’, then, not only decreases the economic income and lessen the potential consumers of local batik SMEs, but also it threathens the preservation of batik cultural and traditional value. In this context, the utilization of trademarks may become one solution to protect the local batik products, as well as strengthening the position of batik SMEs while competing with traders of imported ‘batik.’