In 2012, Yukitoshi Funo, an executive vice president at rival Toyota Motor Corporation, expressed doubts about Datsun's prospects. "It's a big mistake to think you can introduce a cheap car in emerging markets and be successful. People want a car they and their families can be proud of," he said. His remarks proved to be prescient. When Datsun launched in India in March 2013, Ghosn predicted that Datsun and Nissan would have a combined 10 percent market share in India by 2016. As it turned out, sales were below expectations. One issue was low brand recognition for both Nissan and Datsun. Also, only a few Datsun dealerships were opened, so Nissan dealers were recruited to carry the Datsun line. Consumers appeared to view Datsun as simply a stripped-down Nissan.
In 2012, Yukitoshi Funo, an executive vice president at rival Toyota Motor Corporation, expressed doubts about Datsun's prospects. "It's a big mistake to think you can introduce a cheap car in emerging markets and be successful. People want a car they and their families can be proud of," he said. His remarks proved to be prescient. When Datsun launched in India in March 2013, Ghosn predicted that Datsun and Nissan would have a combined 10 percent market share in India by 2016. As it turned out, sales were below expectations. One issue was low brand recognition for both Nissan and Datsun. Also, only a few Datsun dealerships were opened, so Nissan dealers were recruited to carry the Datsun line. Consumers appeared to view Datsun as simply a stripped-down Nissan.
正在翻譯中..
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In 2012, Yukitoshi Funo, an executive vice president at rival Toyota Motor Corporation, expressed doubts about Datsun's prospects. "It's a big mistake to think you can introduce a cheap car in emerging markets and be successful. People want a car they and their families can be proud of," he said. His remarks proved to be prescient. When Datsun launched in India in March 2013, Ghosn predicted that Datsun and Nissan would have a combined 10 percent market share in India by 2016. As it turned out, sales were below expectations. One issue was low brand recognition for both Nissan and Datsun. Also, only a few Datsun dealerships were opened, so Nissan dealers were recruited to carry the Datsun line. Consumers appeared to view Datsun as simply a stripped-down Nissan.
正在翻譯中..
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