The biggest phenomenon that has captured the attention of the modern computing industry today since the “Internet” is “Big Data”. These two words combined together was first popularized in the paper on this subject by McKinsey & Co., and the foundation definition was first popularized byDoug Laney from Gartner.
The fundamental reason why “Big Data” is popular today is because the technology platforms that have emerged along with it, provide the capability to process data of multiple formats and structures without worrying about the constraints associated with traditional systems and database platforms.