Furthermore, tastes and shapes may also share a common meaning. The semantic differential technique which was intro- duced in the late 1950s suggested that objects are categorized through a number of common dimensions such as good/bad and strong/weak and that information across the senses that are cate- gorized consistently on the same polarity of these dimensions tend to go together (Osgood et al., 1957; Snider & Osgood, 1969). This line of thought has been extended by researchers studying crossmodal correspondences (e.g., Karwoski, Odbert, & Osgood, 1942; Martino & Marks, 2001; Walker, Walker, & Francis, 2012)