To conclude this discussion, this study therefore propose a framework that uses Peters’ (2007) structured gratifications: content gratification, process gratification, and social gratification and added technology gratification, introduced by Venkatesh et al. (2003) for new media. This study also replicates the variables as above but using different items in Sub-Construct (Disconfirmations) adopted from several of previous studies (Cheung & Lee 2009; Dholakia, Bagozzi & Pearo 2004; Sangwan 2005) that will be altered later to suit this study.