Identification with the Peer Group. Identification with the peer group refers to the conception of the self, in terms of "the defining features of a self-inclusive social category that renders self stereotypically interchangeable with other ingroup members" . Identification with thegroup is a key determinant of virtual community participation , such that when identification with a group has been established, the person develops we-intentions and wants to maintain a positive, self-defining relationship with the group , places greater value on relationships with the community , and is willing to engage in community activities . Moreover, the tie between an individual and peers precedes and contributes to his or her identification with the peer group . Therefore, a harmonious relationship with peers should lead consumers to seek out and interact with other similar members