下次見

下次見

結果 (英文) 1:

See you next time

結果 (英文) 2:

How brands can use Facebook
The Facebook platform is designed to enable brands to:
1. Buildcommunities. BrandsnormallyusethevariousFacebook‘Like’adverts to acquire Fans based on their interests and demographics.
2. Engage with Fans. By using a Brand Page or Profile, brands can publish interesting and relevant content to their community and engage them in two-way dialogue.
3. Amplify your message. Brands can amplify the social engagement of the community members, i.e. conversations with their Fans, to friends of those Fans. The logic here is that sharing how a person has interacted with a brand with that person’s friends is much more powerful than standard advertising.

FACEBOOK: A WAY TO ENGAGE WITH YOUR AUDIENCES 63
4. Socially enable your business. Using Facebook Connect, organisations can enable people to share actions they take on the organisation’s website directly with their Facebook news feed.
5. Sell your products and services. Brands are monetising their communities by turning their Facebook Pages into shops. ASOS is leading the way with its Facebook shop,65 where people can buy straight from the Page. The Page is integrated with the company’s e-commerce system, making the experience reasonably seamless. Alternatively, some are using social shopping applica- tions, like Payvment66 and Shop Tab67 – who power Coca-Cola’s Facebook shop.68 Other brands are taking a more simple approach and are putting up a shop tab that redirects people to an online shop, e.g. American Airlines69 and easyJet.
There are some limited insights available to analyse how Fans interact with
content shared on the Page. The types of data available are:
1. Basic demographics of Fans – i.e. age, gender, geographical networks.
2. Fans’ behaviour – how many active users, interactions over time, which
posts created the most interactions?
3. Reach and interaction – i.e. the number of post views, the number of people
talking about the Page, impressions per post.
It tends to be with regard to point 2, engaging with Fans, where the exper-
tise of public relations is most often deployed – the idea being that the more engagement a brand creates via its Page with its Fans, the more its message or content spreads through the Fans’ social graphs. Facebook often cites the fact that for every Fan engaged, 120 friends of that Fan can be reached (120 being the average number of friends a person has on Facebook). Therefore, a Brand Page with 10,000 Fans can theoretically reach 1.2 million people through engagement on its Page.

結果 (英文) 3:

See you next time.