In line with the above reasoning, w

In line with the above reasoning, when a similar other posts a luxury travel experience on SNSs, an upward social comparison is more likely to be activated and aspirational consumption (i.e., destination visit intention) is more likely to be inspired among focal individuals who have lower trait self-esteem. However, when the focal consumer possesses high self-esteem and is more immune to the threatening effects of upward social comparison, the luxuriousness of shared travel experience will not influence his or her destination visit intention. On the contrary, if the travel experience is shared by a dissimilar other, lack of self-relevance will impede the social comparison process, and the interaction effect of experience luxuriousness and trait self-esteem on destination visit intention will be attenuated. Therefore, the first hypothesis is proposed as:

結果 (繁體中文) 2:

根據上述推理，當類似的其他職位在SNS上的豪華旅行體驗，向上的社會比較更有可能被啟動和渴望消費（即，目的地訪問意向）更有可能受到啟發的焦點具有較低特徵的自尊的人。然而，當焦點消費者擁有高度的自尊心，更不受向上社會比較的威脅影響時，共用旅行體驗的奢華性不會影響其目的地訪問意向。相反，如果旅行經驗由不同的人分享，缺乏自我相關性會阻礙社會比較過程，體驗奢華和特質自尊對目的地訪問意圖的相互作用作用將衰減。因此，第一個假設被提出為：

結果 (繁體中文) 3:

根據上述推理，當類似的其他人在社交網站上發佈豪華旅行體驗時，向上的社會比較更有可能被啟動，而在特質自尊較低的焦點個體中，有抱負的消費（即目的地訪問意圖）更有可能被激發。然而，當焦點消費者具有較高的自尊心，且更容易受到向上社會比較的威脅性影響時，共亯旅遊體驗的奢侈性不會影響其目的地旅遊意向。相反，如果旅遊體驗被不同的人分享，缺乏自我相關性會阻礙社會比較過程，體驗奢侈和特質自尊對目的地旅遊意向的交互作用會减弱。囙此，第一個假設是：