Since 2005, when I first noticed the dance of creativity and appropriation between social
initiatives and agrifood capitals, it has become increasingly clear that capital is very clever
indeed. Corporations can hire the best writers and imagemakers and use the internet and
public meetings to capture ideas, words and even (yes) practices emerging from social
initiatives from below. Because of (then recent) class divisions in what is eaten (compounding older divisions in how much is eaten), I focused on class diets.