摘 要随着人们生活水平的提高，购物行为从单一的“需求型”，更多的向“休

摘 要
随着人们生活水平的提高，购物行为从单一的“需求型”，更多的向“休闲娱乐型”“文化体验型”等多种形式发展，商业空间越来越多地成为人们休息、放松、娱乐活动所选择的空间。商业美陈就是在这样的市场环境下发展起来的，商业美陈是商业空间转型的一个重要载体,当代美陈发展虽然很迅速,但也存在着很多问题。美陈设计方法就是其中主要的一个，设计方法是美陈项目的源头，如果设计方法不合理，会引起各方面的问题。当前人们感受最深的是设计方法的雷同，缺少创新意识，为了经济利益和快节奏生产，大量没有原创设计理念的作品大量的涌入市场，严重影响了美陈设计的发展。本文主要从设计方法应该与时俱进、不断创新的角度来论述原创设计方法的重要性，只有呼唤大家来关注原创设计方法对美陈发展的重要性，美陈设计才可能健康快速的发展。
本文以近几年作者参与设计的商业节庆美陈案例为例，结合当下国内外商业美陈经典案例进行分析总结。将商业节庆美陈设计方法当前的问题、商业节庆美陈原创设计方法的重要性、商业节庆美陈的定位、类型分析对原创设计方法研究的作用、新环境下商业节庆美陈原创设计方法的应用、新时代商业节庆美陈设计方法的趋势五个章节来论述。
论文的主体由绪论和四个章节组成。
第一章为绪论，主要是课题研究的现状、当前的问题，研究的方法。
第二章是对商业节庆美陈原创设计方法重要性的阐述，主要从对美陈设计师的发展、行业的发展、对商业空间的影响、对大众美陈消费的影响四个方面来说明。
第三章主要阐述商业节庆美陈的定位、类型分析对原创设计方法研究的作用。
第四章是新环境下商业节庆美陈原创设计方法的应用,结合节庆美陈实例陈述节庆美陈设计的基本程序,深入的研究美陈原创设计方法，主要阐述前沿设计创意方法。
第五章是通过以上几章的分析和总结，在此基础上结合自身的考察结果和相关实例分析提出节庆美陈设计的发展趋势如主题性、人文性、生态性、和可持续性。

关键词: 商业空间；节庆美陈；原创；设计方法

結果 (英文) 1:

SummaryWith the improvement of people's standard of living, shopping behavior from a single "demand type" more "entertainment", "cultural experience" and other forms of development, commercial space becomes more and more rest, relaxation, entertainment and activities selected by the space. Commercial United States Chen was developed in such a market environment, business us-Chan is an important carrier of commercial space in transition, contemporary American new development very quickly, but there are still a lot of problems. Mei Chen is mainly a design method, design by Mei Chen project source, if the design is not reasonable, can cause problems. Now feel the most is the design method of the same, lack of innovation, economic interests and the fast-paced production, a large number of works without original design concepts a lot of flooding the market, seriously affected the development of us new design. Thesis design should change with the times, innovative perspective discusses the importance of original design, only calling everyone to attention to the original design methods for us development of Chen, Mei Chen design may be healthy and rapid development.Based on author Mei Chen participated in the design of commercial festivals cases in recent years, for example, combined with the current domestic and foreign Mei Chen, analyzing and summarizing the case. Commercial festivals Mei Chen design method currently, commercial festivals Mei Chen original design importance, commercial Festival beautiful new location, type analysis for original research on design method of effect, commercial Festival in the new environment the United States original design method of Chen Chen commercial Festival, new age beauty five chapters discuss the trend of design methods.The body of the paper consists of an introduction and four chapters.The first chapter is an introduction, the main is the current research situation, problems, and research methods.Chapter two, commercial festivals Mei Chen is necessity of original design methods, mainly from the development of new designers to the United States, industry development, commercial space impact, its impact on popular American Chen consumption to illustrate the four aspects.Chapter III commercial Festival beautiful new location, type analysis for original research on design method of the role.Fourth chapter which new commercial Festival in the environment of the United States with original design method of application, combined with Chen Chen instance state festivals, festive beauty beauty design the basic procedures, Chen original design methods, in-depth study of the United States, mainly cutting-edge design and creative methods.The fifth chapter is based on the above analysis and summary of the chapters, on this basis, in light of its own findings and relevant case histories presented Festival beauty theme design trends such as Chen, humanity, ecology, and sustainability.Key words: commercial space Festival Mei Chen; original design methods

結果 (英文) 3:

With the improvement of people's living standards, shopping behavior from a single "demand", more to "leisure and entertainment", "cultural experience" and other forms of development, commercial space is increasingly becoming the people rest, relaxation, entertainment, the choice of space. Business is the United States and the development of the market environment, the commercial us is an important carrier of commercial space transformation, and the development of modern America is very rapid, but there are many problems. The United States and the United States design method is one of the main one, the design method is the source of the United States, if the design method is not reasonable, will cause problems in all aspects.At present, people feel the most profound is the same as the design method, lack of innovation consciousness, in order to economic interests and the rapid pace of production, a large number of the original design concept of a large influx of the market, a serious impact on the development of the United states. This article mainly from the design method should keep pace with the times, and constantly innovate to discuss the importance of the original design method, only call us to focus on the importance of original design method to the United States and the development of the United States, the u.s..
the nearly years author participate in design of commercial festival in the United States Chen case as an example, combined with the current domestic and foreign commercial Chen Mei classic case were analyzed and summarized.This paper discusses the importance of the commercial festival, the importance of the Chen Yuanchuang design method, the positioning of the commercial festival, the role of the original design method, the application of the new environment, the Chen Yuanchuang design method, the trend of the new era of Business Festival. The main body of this thesis is composed of four chapters. The first chapter is the introduction, which mainly is the present situation of the research, the current problems and the method of the research. The second chapter is about the importance of the design method of the commercial festival beauty Chen Yuanchuang, mainly from the development of the United States, the development of the industry, the development of the industry,Four aspects of the impact of the commercial space, the impact on the consumer of the United States and the United states. The third chapter mainly elaborates the position and the type of the commercial festival beauty Chen's role in the research of original design method. The fourth chapter is the application of the design method of the commercial festival beauty Chen Yuanchuang, combined with the example of the festival, the basic program of the festival, the design method of the United States Chen Yuanchuang, and the main elaboration of the creative method. Through the analysis and summary of the above chapters, the fifth chapter puts forward the development trend of the festival, such as theme, humanity and ecology,And sustainability. Keywords: commercial space;

Chen Beauty Festival; original; design method.