Factor analysis is a multivariate statistical analysis technique, is used to describe the few factors among many indexes or factors related to several variables, close to the same class, each class variable is a factor, most of the information of several factors with less reflect the original data, the main the purpose is to simplify the data. Using this technique, which is the main factor that we can easily find out the influence of consumer purchase, consumption and satisfaction, and their influence in using this technology, we can preliminary analysis for market segmentation.
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