‘Quality’ could qualify as both a hard and a soft benefit, since its definition
is so fluid. For example, it might apply to something as concrete as ‘build
quality’ in engineering – the durability, tolerance and precision of the
components used to make something. But in more subjective areas of
judgement, such as graphic design, one person’s concept of ‘quality’ may
be very far from another’s, and affected by a range of personal or cultural
factors.