The success of restaurant business

The success of restaurant business relies on providing superior service quality, value, andcustomer satisfaction, which in turn enhances consumer repeat patronage (Heskett et al.,1997). Satisfaction is considered to act as an antecedent to loyalty (Bitner, 1990).Surprisingly, the results of this study show no significant link between customersatisfaction and frequency of patronage. However, there is a direct link between servicequality and repeat patronage. In one of the restaurants, 97% of the respondents showedthe intention to revisit the restaurant and 84% of them would recommend the restaurant totheir friends. Such a high tendency of repeat patronage may be just a habit or due to thehigh quality of interaction and neighborhood environment. Thus it renders no support forH3 that customer satisfaction is hypothesized as a positive predictor of repeat patronage.

結果 (繁體中文) 1:

The success of restaurant business relies on providing superior service quality, value, and
customer satisfaction, which in turn enhances consumer repeat patronage (Heskett et al.,
1997). Satisfaction is considered to act as an antecedent to loyalty (Bitner, 1990).
Surprisingly, the results of this study show no significant link between customer
satisfaction and frequency of patronage. However, there is a direct link between service
quality and repeat patronage. In one of the restaurants, 97% of the respondents showed
the intention to revisit the restaurant and 84% of them would recommend the restaurant to
their friends. Such a high tendency of repeat patronage may be just a habit or due to the
高品質的互動和鄰里環境。因此，它呈現為不支持
客戶滿意是假設為重複惠顧的積極預測H3。

結果 (繁體中文) 2:

餐飲業的成功依賴于提供卓越的服務品質、價值和
客戶滿意度，這反過來又提高了消費者的重複贊助（Heskett等人，
1997）. 滿意被認為是忠誠的先兆（Bitner，1990年）。
令人驚訝的是，這項研究結果顯示，客戶之間沒有顯著聯繫
滿意和惠顧的頻率。但是，服務之間存在直接連結
品質和重複惠顧。在其中一家餐館，97% 的受訪者顯示
打算重新訪問餐廳，其中84%會建議餐廳
他們的朋友。如此高的重複惠顧趨勢可能只是一個習慣，或由於
高品質的互動和鄰里環境。因此，它不支援
H3 認為客戶滿意度是重複惠顧的積極預測因素。

結果 (繁體中文) 3:

餐飲業的成功依賴於提供優質的服務質量、價值和
客戶滿意度，進而提高消費者的重複光顧（Heskett等人。，
1997年）。滿意度被認為是忠誠的先決條件（Bitner，1990）。
令人驚訝的是，這項研究的結果顯示，顧客與
顧客滿意度和光顧頻率。但是，服務之間有直接的聯系
質量和重複光顧。在其中一家餐廳，97%的受訪者表示
打算重遊這家餐廳，其中84%的人會推薦這家餐廳
他們的朋友。如此高的回頭率可能只是一種習慣，或者是由於
高品質的互動和鄰里環境。囙此它不支持
H3顧客滿意度被假設為重複光顧的積極預測因素。