Among the benefits of Batikmark certification is that, it can add commercial value to the products, since the quality is assured. The consumers can also identify the products of Batik Indonesia by seeing the labels, so that they will not mistakenly think batik printing as Batik Indonesia, either it is imported, or produced by local SMEs. Through such labels, it is expected that the consumers’ awareness upon batik culture will increase, and they can differentiate between traditional batik of Indonesia and batik printing. In such a way, products of Batik Indonesia may have stronger position to compete with batik printing in batik trading markets, since the label can help the consumers recognize them. The choice is now at the consumers’ hands, whether they want to buy the real batik, traditional batik of Indonesia (batik tulis, batik cap, or a combination of both), or batik printing products.