要： Purpose – The purpose of this pa

要： Purpose – The purpose of this paper is to explore the adoption of e-banking functionality and investigates theimpact of e-banking on the outcomes of customer satisfaction namely, loyalty and positive WOM within theJordanian Commercial Banks.Design/methodology/approach – A purposive sampling technique was employed to recruit 179 customersrepresenting the desired range of demographic characteristics (e.g. gender, age, and computer use), previousinternet experience levels and product-related knowledge.Findings – This research showed that adoption of e-banking (accessibility, convenience, security, privacy,content, design, speed, fees and charges) had a positive effect on Jordanian Commercial Bank customers'satisfaction, loyalty, and positive WOM.Originality/value – The paper contributes to... previous research by adding to existing knowledge regarding whatconstitutes e-banking service. The paper makes key recommendations towards enhancing current online financialservices delivery

結果 (英文) 3:

要：目的–本文的目的是探讨网上银行功能的采用和研究电子银行客户满意度的结果即影响，在thejordanian商业银行的忠诚度和积极的口碑。设计/方法/方式–立意抽样方法招募179 customersrepresenting人口学特征（如性别，年龄，所需的范围内，并使用电脑），previousinternet经验水平和产品相关的知识，发现–本研究表明，通过网上银行（可达性、方便、安全、隐私、内容、设计、速度，费用及收费）曾在约旦的商业银行顾客满意度、忠诚度和积极正面的影响，wom.originality/value–本文…通过添加到现有的知识对于什么是电子银行服务研究。本文主要对当前在线金融服务建议提高交货