Linguistic behavior is a second frequently used form of behavior observation. One simple type familiar to most students is the tally of “ahs” or other annoying sounds or words a professor makes or uses during a class. More serious applications are the study of an executive’s presentation content when addressing financial analysts or the study of what, how, and how much information is conveyed in a training situation. A third form of linguistic behavior involves interaction processes that occur between two people or in small groups. In some observations, spontaneous utterances are as important as the overt acts of behavior measured.