Three classification groups, as illustrated in Figure 2, were established for E-commerce adoption, which was adapted from Cooper and Zmud’s (1990) six stage model. (1) those who used the Internet and had Email access or a static website presence were placed in the ‘Non- Interactive’ phase (2) those who had established an interactive website presence were placed in the ‘Interactive adoption’ phase and (3) those with a full transactional web presence and integrated web status were placed in the ‘Stabilisation’ phase. Also, a proportion of respondents in each industry category was compared with the overall sample and a Chisquare test was performed to examine the presence of response bias of respondents by industry which was not significant (at =0.05) indicating that there was no significant response bias among respondents from different industries.