This article outlines and tests a holistic model of tourist experience that includes the
effects of the antecedents and consequences of the perceived value of an on-site trip
experience. Based on the literature and the results from the present research, this
article develops a framework of perceived value experience and its antecedents, such
as tourist motivation, involvement, and knowledge, and consequences, such as
satisfaction and future intention, in terms of recommendations and repeat purchase.
Structural equation modelling is applied to test the model. The results strongly
support the notion that the constructs of motivation, involvement (to a lesser extent),
and tourist knowledge serve as antecedents to the perceived value of a holiday
experience, which influences the consequences of behaviour, such as satisfaction and
loyalty