Secondary data can also present problems. The needed information may not exist; researchers can rarely obtain all the data they need from secondary sources. For example, RedBull will not find existing information about consumer reactions about a new enhancedwater line that it has not yet placed on the market. Even when data can be found, the information might not be very usable. The researcher must evaluate secondary informationcarefully to make certain it is relevant (fits research project needs), accurate (reliably collectedand reported), current (up-to-date enough for current decisions), and impartial (objectivelycollected and reported)